Today’s online readers are smart, savvy content consumers who recognize hyperlinks that are off-base as either lazy or manipulative. Low-quality links can be damaging to your online reputation. Hyperlinks should be targeted, informative, and useful to the reader. To trigger an email to open with a pre-populated email address (addressed in the “In an Email Campaign” section below).To take a reader to a page referenced in the text, for example: - to sign up for an event or race.To build, support, and maintain an online community of interconnected resources.To support a point of view with resources, references, or evidence.Usually, a writer or business uses hyperlinks for one of four reasons: These links can guide readers to web pages, reference online materials relevant to your topic, build your presence in an online community, or even drive sales funnels. Hyperlinks let you present yourself and your business as expert and knowledgeable. Creating hyperlinks – whether on your webpage, in emails, or in articles – gives your business a robust online presence and a chance to engage your readers.
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